Marketing Notes

Accompanying your business growth and digital transformation

The New Oil Database Era is Coming

Why is first-hand member data becoming important? Major brands around the world are rushing to manage members and collect data. When brands/channels have first-hand data

How does collecting data help a business?

Marketing is like fighting a war. If you know how many troops the enemy has, what weapons they like and are good at using, and even the dining habits of their king, I think it is equivalent to having a thousand ways to defeat the enemy.

Discounts are poison in sugar coating

When brand performance declines, companies often use high discounts to save revenue. When companies or brands taste the sweetness of discounts, they tend to ignore the last line of defense of product price control mechanism and commodity gross profit margin.

The New Oil Database Era is Coming

Why is first-hand member data becoming important? Major brands around the world are rushing to manage members and collect data. When brands/channels have first-hand data

Quickly open LINE official account community

On LINE’s official account, we can see that different official accounts have different shield colors. What do these shield colors represent and what mysterious messages do they hide?

When does a business need digital transformation? How to evaluate?

Zhang Yudong, senior director of digital marketing transformation at Google Taiwan, pointed out: "The 'digital' in digital transformation is the use of digital technology to achieve business goals."

Social content definitely needs to be managed carefully!

With LINE’s active user base reaching 21 million, social content marketing is bound to become a battleground for marketers.

Enhance the positive interaction between the brand and members through lucky draw activities

When operating an official LINE account, brands often use lucky draws to increase the number of member friends.

How to calculate LINE message charges

Starting from April 18, 2019, the LINE Official Account 2.0 plan will integrate "LINE@Life Circle", "LINE Official Account", "LINE Business Connect", "LINE Customer Connect" and other

What is the concept of data? What else can be done? Why is it important?

Data can be collected, key insights can be gained, and AI robots can be used to make judgments to create a series of offensive and defensive digital marketing plans. Understanding individual consumer behaviors, preferences, and consumption trends is the most important prerequisite.

Basic skills of picture and text menu, excellent exposure position

The picture and text menu is the first impression members have when they join the LINE official account, and it is also a major contributor to strengthening customer relationships. In the picture and text menu, merchants can put the information that customers want to know...


Are you still sending Line messages as text messages? Only "Focus Marketing" can monetize traffic!

In the age of information explosion, we believe that "customization" is the key to embed information deeply in people's minds, and "Line" represents this key!

How does collecting data help a business?

Marketing is like fighting a war. If you know how many troops the enemy has, what weapons they like and are good at using, and even the dining habits of their king, I think it is equivalent to having a thousand ways to defeat the enemy.

Quickly open LINE official account community

On LINE’s official account, we can see that different official accounts have different shield colors. What do these shield colors represent and what mysterious messages do they hide?

The evolution of retail industry! Why can it become a media advertisement and what impact does it have on the brand

Since the outbreak of the epidemic in 2020, the transformation of the global real economy has accelerated. People have reduced their visits to physical stores, and brands have begun to invest in the online industry...