When does a business need digital transformation? How to evaluate?

"Enterprises should start from the end and think about why they are undergoing digital transformation, rather than transforming for the sake of transformation!!"

Zhang Yudong, senior director of digital marketing transformation at Google Taiwan, pointed out: "The 'digital' in digital transformation is the use of digital technology to achieve business goals."

"Transformation" means that organizations, culture, talents, processes, technical architecture, etc. must all change in order to cope with the challenges and opportunities of the digital economy through transformation. Xu Ruiting, managing director and global partner of Boston Consulting Group, also pointed out: "Digital transformation should revolve around business goals, and these goals should be highly integrated with the company's overall strategy. 』

KEY POINT 1 
  • Management's Value Perspective on Digital Transformation Management support is the first key factor that truly affects the success of long-term digital transformation. First of all, you need to think clearly about what goals you want to achieve through digital transformation?
  • Corporate culture recognition The key to a company's sustainable development lies in the establishment of "corporate culture". When an enterprise has consistent transformation values, the same vision, and is united as one, the promotion of enterprise transformation can continue to move towards its goal.
KEY POINT 2
  • Confidence in digital transformation: resource allocation: "short-term revenue" or "long-term survival"? Since the results of digital transformation cannot be seen immediately, it will almost always go through a period of pain lasting 3-5 years. We firmly believe that the long-term survival value brought by the transformation is more worthy of investment than the current revenue and profit, and we are sure that after the trough there will be a sharp rise.
  • Pursuing the future "value" of the company is not an optional business option, but a necessary plan! It is impossible to achieve everything overnight. You must start accumulating the three key resources of "membership", "data" and "experience" as early as possible so that you can enjoy the sweet fruits of transformation as soon as possible.

What tools are necessary for digital transformation?


Consumer Insights CUSTOMERS AT THE CENTER "Brands use digital features to directly deliver product and service value to customers"

COVID-19 has proven that consumer interests and purchasing behaviors can change overnight. In order to meet consumers' ever-changing demands for products and services, it is obviously a necessary task for brands to adjust marketing strategies at any time. Allowing customers to feel a meticulous and personalized experience throughout the entire consumer journey will greatly increase brand loyalty and customer satisfaction index.

The key to unlocking these possibilities is:


More Marketing Notes

When does a business need digital transformation? How to evaluate?

Zhang Yudong, senior director of digital marketing transformation at Google Taiwan, pointed out: "The 'digital' in digital transformation is the use of digital technology to achieve business goals."

Social content definitely needs to be managed carefully!

With LINE’s active user base reaching 21 million, social content marketing is bound to become a battleground for marketers.

Enhance the positive interaction between the brand and members through lucky draw activities

When operating an official LINE account, brands often use lucky draws to increase the number of member friends.