Enhance the positive interaction between the brand and members through lucky draw activities

Enhance the positive interaction between the brand and members through lucky draw activities

When operating an official LINE account, brands often use lucky draws to increase the number of member friends. During the lucky draw, it is not enough to just create an event post to promote it and passively wait for everyone to participate. It is also necessary to combine different post content or use different angles to arouse members' willingness to participate.

How can these posts bring greater benefits to the brand? And not just for promotional purposes! The following five types of post formats are introduced: 1. Creative content post

Come up with creative content based on the prizes of the raffle to arouse the interest of members.

2. Match the festival theme

During the Spring Festival, people would visit temples and ask for divination sticks. Based on this, I designed posts related to "divination sticks".

3. Festival topics

At the beginning of each year, various solutions to the Tai Sui conflict circulate on the Internet, with the main focus on the precautions and methods to improve luck for the zodiac signs that conflict with Tai Sui.

4. Interactive Posts

Create posts with interesting questions and answers, and use the first picture to imitate the question-and-answer format of IG's limited-time dynamics to make members want to click.

5. Visual Promotion

Occasionally, you can use a style with a strong visual impact (such as strong use of colors, eye-catching typography, etc.) to create event promotional graphics.

In addition to increasing participation in activities, using these posts can also increase interaction with members, thereby deepening members' impression of the brand and strengthening stickiness.

It is true that sweepstakes can help brands quickly increase the number of friends in the short term, but at the same time, they must also consider how to establish a deep connection with members. In addition, incorporating festival or creative themes into event promotion posts will arouse the interest of members and even turn them into loyal fans.

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