Social content definitely needs to be managed carefully!

Social content definitely needs to be managed carefully!

With LINE’s active user base reaching 21 million, social content marketing is bound to become a battleground for marketers.

So why is social content marketing a trend in the marketing industry?

How can brands use LINE official accounts to manage customer relationships and improve marketing communication effectiveness?

Now let’s take a look at how to conduct social content marketing on LINE official accounts to create high-value marketing benefits for the brand.

Consumer Psychology

Before purchasing a product, consumers often search online for comments or recommendations from other users. This word-of-mouth marketing model is an indispensable strategy for brands!


Social Business Opportunities

Members who join the brand's official LINE account are all highly valuable and loyal.

How to connect the contents and highlight the brand advantages?


WECAN STRATEGY

WECAN's professional team will assist brands in managing their social networks by using appropriate topics, allowing you to seize social network business opportunities and detonate customer acquisition power. Social content marketing will help you cultivate your own exclusive golden fans!


Key factors for successful marketing

85% Excellent content creation

72% adjust content strategy in a timely and correct manner

Let the brand be like a magnet, deeply attracting consumers' hearts

1. Concept strategy

From the perspective of consumers, we can see that before marketing focuses on providing content that is beneficial to friends, we need to think about the purpose first and then develop strategies based on this purpose.

2. Write the content

Meaningful content improves brand favorability. Content must meet the needs of your target audience (e.g. saving time in searching for information or providing useful information).

3. Distribution channels

Adjust content according to different platforms to present different marketing channels, each with its own suitable business strategy, analyze the effectiveness of the delivery and formulate a delivery strategy.

4. Analyze the data

Let the numbers tell you what to do next. Analyzing the results and tracking them well can ensure that your strategy is not a random shot, but a systematic introduction of accurate traffic.

How to use LINE to create content for your brand?

The most important core value of social content marketing!

It is to provide members with practical information and solve problems. Make your brand a powerful magnet that attracts customers accurately!

Attractive discount information
  • Combine activities with coupons to allow customers to add friends and get coupons immediately
  • Allow old customers to receive discount notifications on the official account at any time for easy access
Rich promotion activities
  • Call friends to complete tasks
  • Get gifts, win prizes, or give away LINE POINTS
  • Create feedback support for friends to respond and share
Super eye-catching product advertising information
  • Large full-page images with consistent style as shopping guides
  • Simple large pictures with product information to avoid annoying text push messages that may cause friends to dislike
Non-disruptive post series
  • Product image and copywriting promotion
  • Let friends who need it take the initiative to go to the post thread to check
  • When friends are interested, they can also directly like, share or leave a message to achieve a spreading effect
  • Create the best advertising space
Membership system management
  • Establish a membership management system through the official account
  • Use lucky draw to attract friends to apply for membership
  • Allow friends to accumulate points directly at each checkout and remind them of the expiration date of points
  • Create a membership tier system with differentiated treatment
Convenient functions of picture and text menu
  • Let your friends quickly search for the information they need (DM)
  • Create a subscription area to focus on the content you are interested in
  • Use GOOGLE MAP to quickly find nearby stores
  • Hot selling items and new product launch shortcut keys for the season

Without good distribution channels, it is impossible to spread!

Select appropriate delivery channels based on different "purposes"

Internet marketing is not only the most important channel to reach target customers in the future, but also a powerful tool for corporate transformation.

1. Digital media purchases and online news exposure

We provide diversified digital media planning, from activity purpose, media selection, product photography, article writing to actual execution, all of which are one-stop integrated services. Assist brands to select appropriate media combinations within a limited budget to effectively increase product exposure, company brand visibility and member traffic. Through the use of coordinated digital media, you can understand the true brand spirit and product differences, which can be permanently stored in online news information to facilitate SEO searches and gain good voice diffusion.

☑Media exposure☑Editorial cooperation (Niu News/Girls' Daily Life/Street Star/Beauty Circle)☑Media editorial reports☑Social media "Women, Men, News"

2. Influencer Marketing, KOL Marketing

Most mainstream media platforms today are online news, which can effectively reach more users; while commercial news releases can gain more market exposure and attention. Its authoritative nature and large number of views can provide more exposure opportunities for the company's products and endorse its popularity. While gaining high-intensity exposure, it also increases trust and enhances credibility through speaking out in large media, thereby increasing potential customers' willingness to buy.

☑TV title sponsorship ☑Newspapers and magazines ☑Major online news exposure ☑News interview placement

3. Paid Advertising Marketing

To describe "paid advertising marketing" in one sentence, it is advertising on the Internet. Digital advertising uses data analysis to accurately find key audiences, track the effectiveness of each advertisement, and effectively understand the audience's response to the advertisement. You can also use "retargeting" to continue delivering ads to potential customers who have visited your website, thereby increasing conversion rates and reducing advertising costs.

#Make good use of UGC content #Automated email method #Focus on member information privacy and security #More interactive emails #Attract and keep members' attention

4. Message Marketing

90% of people will read the message within three minutes of receiving it. Due to the high coverage of the sending channels, high relevance of the content, and the ease and speed of receiving and reading, it has a higher opening rate and conversion rate.

＃Save SMS costs ＃More opportunities to reach potential users and establish long-term communication channels in the future ＃More stylish message interface ＃More distinctive brand

More Marketing Notes

When does a business need digital transformation? How to evaluate?

Zhang Yudong, senior director of digital marketing transformation at Google Taiwan, pointed out: "The 'digital' in digital transformation is the use of digital technology to achieve business goals."

Enhance the positive interaction between the brand and members through lucky draw activities

When operating an official LINE account, brands often use lucky draws to increase the number of member friends.

What is the concept of data? What else can be done? Why is it important?
Data can be collected, key insights can be gained, and AI robots can be used to make judgments to create a series of offensive and defensive digital marketing plans. Understanding individual consumer behaviors, preferences, and consumption trends is the most important prerequisite.