What is the concept of data? What else can be done?

Why is it important?

Data is the origin of all analysis

Data can be collected, key insights can be gained, and AI robots can be used to make judgments to create a series of offensive and defensive digital marketing plans. Understanding individual consumer behaviors, preferences, and consumption trends is the most important prerequisite.

Data-centric marketing technology approach with a ROI of 15% – 20%

1. Gain insights into online marketing data

Gain a more comprehensive understanding of the customer consumption journey, the effectiveness of each touch point, and all historical data generated, build a complete data warehouse for the brand, deeply explore the value of data, and make future budget allocation and strategy formulation more insight-driven.

Brands must know the relative position between themselves and their competitors. Knowing yourself and your opponent will ensure victory in every battle.

Collecting sufficient and accurate data through Internet tracking can effectively understand the online voice and discussion heat of yourself and your competitors, which is the first step in analysis! Collection channels: Text cloud, online forums, blogs, social media, FACEBOOK, message boards, news media and other information continuously track the brand's online image, discussion volume, consumer favorability, positive and negative comment ratio, etc., and compile them into visual and easy-to-read reports to understand the current status on the Internet at any time, grasp industry trends and achieve goals more efficiently.

2. Activity effectiveness report
Was the marketing campaign successful? The data analysis of each node of the activity can be seen at a glance!

We plan the "purpose" of each marketing campaign for the brand in detail, effectively set the data indicators that need to be observed, and conduct analysis and comparison before and after the campaign and acceptance of the results. We attribute the factors that affect the results of the marketing campaign through the data of each node, and use these data to analyze and gradually increase the value of the official account!

Goal setting: 1. Optimize the marketing results of the official account through data analysis 2. Formulate data indicators for marketing activities, continuously adjust and observe the optimization results

3. Data application analysis "When collecting data, you should think clearly: what can be done in the future? 』

Data application focuses on "starting to understand you and understand you"! Chatbots learn and analyze through continuous interaction, record each response and breakpoints in the conversation process, and cooperate with online interactive modules or offline physical activities to give full play to the advantages of chatbots' "membership management" and "tag management", providing companies with the opportunity to hold online and offline exhibitions and marketing activities to create unique brand characteristics.

Choose categories

4.

Marketing urban legend: A supermarket (most of the time it's Walmart) used a certain analytical method (most of the time it's correlation analysis) to analyze database data and found that there is a positive correlation between beer and diaper sales every Friday night. The reason is that young fathers would buy diapers for the family on Friday night and buy beer for the weekend ball games.

Case Study

Spending the entire budget on untraceable endorsements not only fails to spread the brand’s popularity, but also eats up the brand’s online voice.


We assist our clients
  1. Online voice survey: Understand the brand’s current market positioning and the gap with competitors
  2. Use chatbots to connect to official accounts for member management
  3. Find online media with similar attributes to TA to promote and effectively track joining channels
  4. Organize chance-based lucky draws, sign-in events, and encourage consumers to continue spreading through MGM
  5. Use tag management to differentiate different audiences and conduct targeted marketing

Successfully attracted more than 25 times more members to join

How to review data effectively? 

View Join Channel

Understand the channels for adding LINE friends and adjust the advertising cost according to the channels

View tag activity

Set the purpose of tag collection and analyze the target audience through tags.

Review Focus Marketing

Niche business strategy pushes exclusive personalized messages

More Marketing Notes

Basic skills of picture and text menu, excellent exposure position

The picture and text menu is the first impression that members have when they join the LINE official account, and it is also a major contributor to strengthening customer relationships. In the picture and text menu, merchants can put the information that customers want to know...

How to use "auto-reply" to friends' messages to increase stickiness?

For companies that are operating official accounts, responding to customer questions quickly is very important for brand management!

Enhance the positive interaction between the brand and members through lucky draw activities

When operating an official LINE account, brands often use lucky draws to increase the number of member friends.