How does collecting data help a business?

How does collecting data help a business?

Marketing is like fighting a war. If you know how many troops the enemy has, what weapons they like and are good at using, and even the dining habits of their king, then I think it is equivalent to having a thousand ways to defeat the enemy. I think the same is true for marketing. Generally speaking, companies’ concept of social networking is limited to how to use post topics to spread brands and content, but Line Chatbot can do more than that. Every time a message is pushed, customer information is collected. Collecting customer information is very important for a company, but how can people nowadays easily tell their interests, occupations and names? Through cleverly designed post content, we can allow people to let down their guard and inadvertently reveal their occupation, gender, preferences, and even their occupation and position in a relaxed and interesting Q&A, and also build a bridge of friendship with customers. Some people say Facebook and Instagram can do it too? It is possible, but that only means collecting information of average profile and cannot be effectively used to achieve the so-called "customized" experience. How to effectively use data to win a marketing battle? By collecting the above information, we can further classify the audience and find out which groups we should target for the next marketing project we want to plan. For example: a 30-year-old woman and a 30-year-old man. When the brand pushes sneaker information to female members and pushes high-heeled shoe product information to male members, the wrong message will be sent to the wrong person, and the member's stickiness to the brand will gradually decrease or even be blocked. WECAN is a digital marketing consulting company that combines creative marketing with technology. Through LINE's one-to-one interactive characteristics, it collects data, combines "data collection integrity" with "social media and customer interaction immediacy", and formulates digital marketing strategies to provide brands with more efficient and accurate solutions for future member operations, and cover the correct TA to gain benefits.

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