Are you still sending Line messages as text messages? Only "Focus Marketing" can monetize traffic!
Are you still sending Line messages as text messages? Only "Focus Marketing" can monetize traffic!
In the age of information explosion, we believe that "customization" is the key to embed information deeply in people's minds, and "Line" represents this key! Unlike the previous posting methods of Facebook and Instagram, Line can send customized text or voice messages to different customer groups, allowing the audience to feel that the brand is "considerate" and truly "cares" about their feelings, rather than unilaterally spreading useless information that has nothing to do with consumers' lives.
What is "segmentation"?
According to the consumer's psychological state, interests and preferences, etc., we analyze the customer's purchasing behavior, "classify" the consumers, and provide valuable content to the right people at the right time!
Let the "right information" communicate with the "right people"
Take text messages as an example. If you are a person who eats out and does not cook at home, but someone keeps pushing information related to cooking at home to you, then you will definitely want to block the content of this text message.
How to combine Facebook and Instagram for best results?
Each platform has its niche. Metaverse communities are very suitable for exposure and real-time interaction, which can be spread instantly through limited sharing or comments under posts. However, to retain your audience, or even to make them fans of your brand, you need to do "membership management" to make your audience feel that you are really thinking about them and preparing these messages.
The benefits of segmentation
30%↑
Increased opening rate
Audiences are beginning to identify with the information content released by brands and will no longer ignore or even block it as farm text.
+30%
High chance of in-depth communication
The audience will begin to want to know the information you want to convey, and even give feedback on their real thoughts and suggestions.
+50%
Cultivate loyal customers
Audiences are beginning to identify with the information content released by brands and will no longer ignore or even block it as farm text.
Enhance the positive interaction between the brand and members through lucky draw activities
When operating an official LINE account, brands often use lucky draws to increase the number of member friends.
More Marketing Notes
How to calculate LINE message charges
Starting from April 18, 2019, the LINE Official Account 2.0 plan will integrate "LINE@Life Circle", "LINE Official Account", "LINE Business Connect", "LINE Customer Connect" and other
How does collecting data help a business?
Marketing is like fighting a war. If you know how many troops the enemy has, what weapons they like and are good at using, and even the dining habits of their king, I think it is equivalent to having a thousand ways to defeat the enemy.
Enhance the positive interaction between the brand and members through lucky draw activities
When operating an official LINE account, brands often use lucky draws to increase the number of member friends.
