The new oil database era is coming!
The New Oil Database Era is Coming
Why is first-hand member data becoming important? Major brands around the world are rushing to manage members and collect data. When brands/channels have first-hand data, they can think about product development, marketing planning and sales strategies from the perspective of consumers. Why are major brands starting to pay attention to this matter? Google announced that it would cancel third-party cookies on Chrome, and with Apple's new privacy policy, many companies/brands are unable to track users' online footprints for subsequent applications.
How brands can start to master first-hand data
If an enterprise or brand wants to have its own first-hand member database, it first needs a system to store member information so that it can collect the first-hand information provided by members into the system. For example, 1. Pos system 2. CRM system 3. CDP system 4. LINE ChatBot Among the many systems, how do you choose the right member database? What are the differences between each of the four major membership systems?
POS System
Many retail membership databases come from POS systems. Member information in POS systems often requires members to fill out paper forms or use mobile phone numbers as identification values.
CRM Customer Relationship Management
Mainly assists brand marketing/sales personnel to understand member personal information, member consumption status, consumption frequency, identify high/low contribution customers, and conduct customer segmentation remarketing
CDP Customer Data Platform
WECAN's professional team will assist brands in managing their social networks by using appropriate topics, allowing you to seize social network business opportunities and detonate customer acquisition power. Social content marketing will help you cultivate your own exclusive golden fans!
Line ChatBot (aka Social CRM)
Mainly connects various online and offline channel data, integrates the data and analyzes it, providing brand marketing/sales personnel with effective data to optimize customer experience and marketing communication
Line CRM can also be used as a member database
Let the brand be like a magnet, deeply attracting consumers' hearts
Integrating data from multiple channels into one platform is not only convenient for brands to monitor data, but it is also what Line CRM helps brands do. By connecting various data, brands can regain control of the data and at the same time have first-hand information about consumers. Advantages of Line ChatBot
1. Brands can master massive amounts of data and further analyze user behavior in more detail. 2. Understand member preferences and deliver customized messages
3. Package specific audiences and use advertising platforms to conduct "similar audience delivery" 4. Create the most immediate communication channel between brands and members
Brands do not have real member data
Many companies/brands believe that operating social platforms (Meta, Instagram) also means obtaining member data, but they often overlook that the member data on social platforms belongs to the "social platform". When cookies come, you will find that the reach and click-through rate of social posts will drop significantly, and the effectiveness of the messages and event information that the brand wants to convey will continue to deteriorate. In the era of Marketing 5.0, only first-hand member data will become the strongest backing for the brand.
Social content definitely needs to be managed carefully!
With LINE’s active user base reaching 21 million, social content marketing is bound to become a battleground for marketers.
More Marketing Notes
Are you still sending Line messages as text messages? Only "Focus Marketing" can monetize traffic!
In the age of information explosion, we believe that "customization" is the key to embed information deeply in people's minds, and "Line" represents this key!
How does collecting data help a business?
Marketing is like fighting a war. If you know how many troops the enemy has, what weapons they like and are good at using, and even the dining habits of their king, I think it is equivalent to having a thousand ways to defeat the enemy.
The evolution of retail industry! Why can it become a media advertisement and what impact does it have on the brand
Since the outbreak of the epidemic in 2020, the transformation of the global real economy has accelerated. People have reduced their visits to physical stores, and brands have begun to invest in the online industry.
