Monthly fees are increasing by about 25% for the mid-volume plan and 17% for the high-volume plan. Once you exceed the free allowance on the high-volume plan, additional messages are billed in tiers: NT$0.20 per message for the first 1–50,000 messages that month, then NT$0.15 per message from message 50,001 onward. (Source: LINE Biz-Solutions official announcement)

The real impact on your brand isn’t a few hundred dollars in monthly fees


A few hundred dollars more per month isn’t the real issue—the real cost is the number of messages you send. Many brands have traditionally broadcast messages to all their followers at once, burning through tens of thousands of messages on a single campaign. After the price increase, this spray-and-pray approach will only get more expensive—and most messages are going to people who were never going to buy anyway.

Here’s a key point many people overlook: One-to-one replies to customers don’t count toward your broadcast message quota. It’s proactive marketing broadcasts that drive up costs. So the way to save isn’t to send less—it’s to send only to the right people.

ACT Dashboard: Use tags to target the right audience and spend your messaging budget on people likely to buy



Starting November 1, 2026, LINE Official Accounts will adjust the monthly fees for the mid- and high-volume plans. The real concern isn’t a few hundred dollars more in monthly fees—it’s how you use your message quota. This article explains the new pricing and shows how to use tags and audience segmentation in the ACT dashboard to make sure every message reaches someone likely to buy.

What’s changing?

The new pricing takes effect on November 1, 2026, and credit card payments automatically charged in November will be billed at the new rates. All monthly fees below are before tax.

2026年 LINE 官方帳號方案價格調整
用標籤精準分眾，把訊息費花在會買的人身上

ACT helps you upgrade from “broadcasting” to “targeted engagement”:

  •      AI-powered auto-tagging: The system automatically tags customer needs, interests, and purchase intent mentioned in conversations, so there’s no need to organize them manually.

  •      Targeted segments: Promoting collagen? Send only to people tagged “Interested in collagen” and “Women aged 30–40.” Encouraging repeat purchases? Message only members who haven’t repurchased in 60 days.

  •      Send at the right time: The system analyzes when members are most active and sends messages when they’re most likely to be opened—boosting open rates and the value of every message. For the same campaign, you might have sent 10,000 messages and made 100 sales before. With tags to reach people who are genuinely interested, you could make the same number of sales while spending far less on messages. In an era of rising prices, targeting saves money.

    • You can’t stop the price increase, but you can stop paying to “message the wrong people”

    LINE’s price increase is a trend you can’t stop—but you can choose to stop paying to “message the wrong people.” Want to know how to segment your members and which messages you don’t need to send? Get in touch, and we’ll show you how to make every dollar count with the ACT dashboard.

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